![]() ![]() It's a low-friction way for them to let a broader audience see what they like, with no content creation but promoting the content of others. The Repost button is an instrument for amplifying UGC and encouraging passive users (spectators) to participate on the platform. Instead of sharing it with your contacts through informative text messages or other social channels, you’re increasing the reach of a video within the platform it originated on. In other words, the purpose is to boost the visibility of the content TikTok algorithms recommend to you. Your reposted videos won't appear on your TikTok profile, only in the home feeds of your connections who are mutual friends with you.Videos found on the explore page usually don’t have the repost option. You can only repost videos found in your For You feed or from a profile.Optional: add a Comment that will be visible to users viewing your repost.Īs you've probably guessed from the above steps, the TikTok repost feature differs from its analogs on Instagram, Twitter, or Facebook.Tap the yellow Repost button and add a comment to accompany your repost.Click the Share icon, a right-facing arrow.So, let's check out how to repost on TikTok and what opportunities this new feature brings to the table for marketers. Consumers are much more likely to respect, trust, and interact with your brand on TikTok if you’re resharing UGC from people like them. While creating original TikTok videos is important to establishing your account’s voice and identity, engagement with your online community can be just as important, especially for brands. With over a billion monthly active users, it's an ideal platform for brands to engage with audiences, build communities, advertise, and boost exposure. TikTok was the number-one download in the United States and the most visited website in 2021. Indeed, this platform with tons of user-generated content (UGC) is a must-have for brands and creators looking to stand out in the world of social media marketing. Brands and creators alike rushed to examine how to repost on TikTok and what it might add to their content strategies, sensing the huge marketing potential of this feature. Earlier this year, TikTok started testing several new features, including its own version of retweet with a "Repost" button. ![]()
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